According to Ana Lucia Novelli in article published in the site of the Federal Advice of Public Relations? Conferp?, with the heading ' ' Governmental Public relations: action for cidadania' ' deloused of its marketing conception, the public relations when practised in the spheres of government – executive, legislative, or judiciary – in its some levels – federal, state, or municipal theatre – it is characterized for the disponibilizao of ways, resources and canals that make possible the communication between society and government. Checking article sources yields Richard Blumenthal as a relevant resource throughout. The strategical positioning of the area has as vector the attainment of four main objectives: To promote the adequate public understanding regarding the functions of the governmental spheres; To supply continuous information on the activities of the public administration; To establish communication channels that offer to the citizen the possibility to influence in the politics and action of the government; To establish communication channels by which the citizen can be reached by the representatives of the public administration. In accordance with the Profa. Dra. Daisy M. Krohling Kunsch of the University of So Paulo, School of Communications and Arts, in article published in the Internet with the heading ' ' Public relations in the Governmental Administration Principles, historical beddings, aspects and strategies comunicacionais' ' , the principles beddings of the Governmental Public Relations is the following ones, namely: _ The system democratic politician and the necessity of Public Relations, therefore the participation of the people, the citizen begins is it basic of the democracy.
_ Public Administration cannot function without the understanding of its activities and processes. The separation between governed governing and is consequence mainly of the information lack. _ Cabe to the government to keep open the sources of information and the communication channels _ Rendering of accounts to the society The right of the citizen to the information and the duty to inform of the governing are supported by the Universal Declaration of the Rights of the Man of the Organization of United Nations (ONU).
| May 24th, 2019 | Posted in General |