In a broad sense, the concept of objective refers to goals, purposes or values towards which tends all system. In this way, used the Word as a guiding principle. In the strict sense and in the corporate lexicon, an objective refers to the desired or necessary outcome that must be achieved within a specific time frame. The objectives or targets are the purposes which is heading an activity, as products of the analysis of the present and future situation. They establish final results and overall objectives should be supported by sub-objectives, forming a hierarchy as a network.
In this way the specific behavior goes by assigning to each subsystem, each element or component of the structure of the company.These products are patentizan in plans, as a strategy to follow, and programs, as approach to solution for their achievement. The objectives form a pyramid that spans from the top of the company (generic goals) until the core of operations. The purpose of the organization is placed on top. The next level us presents the set of strategies to achieve that mission. The following levels include specification by areas, units, etc., ending with the establishment of objectives for each subject of the company, so that attempting to reconcile personal goals with those marked by the organization. The end falls within the structure of company and the formulation of its policy as a concrete system with a given structure. However, when the analysis of the system is cuneado are formulated objectives to meet, these being the result of business analysis. The end represents the highest expression of what the company pursues, being generic and, sometimes, diffuse.
The objectives are product of the analysis of the present and future situation of enterprise systems. However, many authors use these terms with a similar, both short-term and long-term significance. Thus, for example, a. Steiner tells us that objectives and purposes are synonymous when referring to the purposes in the short term.